Interview by Matt Sernaker
Camera by Emma Smith
Additional Photography by Kevin Gaussoin and Zoe Gaussoin
Video Edits by Mynda Bullock
Welcome back to ComicsOnline’s continuing coverage of San Diego Comic-Con 2023!
Next up, we spoke with Dave Bere, VP of Retail and POP! Yourself. Dave shared more about the opportunity for Funko fans to create their own custom POP figures, the incorporation of Blockbuster into the Funkoville area of Comic-Con, as well as other Funko products featured at SDCC.
Every year, our coverage of San Diego Comic-Con features a dazzling array of geek pop culture delights from the established classics to the latest new and different. Due to the writers’ and actors’ strikes, this year was arguably the most different in recent memory. While Hollywood largely walked the picket lines in Los Angeles, ComicsOnline took the opportunity to return to our roots and concentrate on bringing you all the best in comic book news along with some select coverage of movies, television, games, collectables, events, and everything geek pop culture!
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FOR IMMEDIATE RELEASE
IT’S TIME TO GET IMMORTALIZED
Funko’s Pop! Yourself Launches Online for U.S. Fans on August 22
Offering Millions of Combinations Through Personal Stylization and Accessories, Pop! Yourself Becomes the Ultimate Gift for Special Moments, Celebrations, Holidays and More
EVERETT, WA (August 22, 2023) – – Funko, Inc. (“Funko,” or the “Company”) (Nasdaq: FNKO) the leading pop culture lifestyle brand, today announced the official online launch of Pop! Yourself, a new iteration of the company’s beloved and iconic Pops! line. Taking Pops! to a whole new level, Pop! Yourself provides fans with the opportunity to create a one-of-a-kind Pop!pleganger of themselves, friends, loved ones and co-workers and is now available on Funko.com for $30.
Pop! Yourself has been the #1 in-store offering sold at Funko’s two brick and mortar retail locations in Everett, WA and Hollywood, CA, generating more than 20% of each store’s overall sales since the program launched in 2021. Entertainment, sports and music collaborations are expected in 2024 to deliver more personal customization options.
“Launching on our Funko e-commerce site is the next logical step in bringing Pop! Yourself to our legions of fans and customers,” said Dave Bere, vice president of Pop! Yourself. “We’re celebrating our fans by putting them at the focal point of their own stories, preserving graduations, birthdays, baby reveals and more with a touch of Pop! magic!”
In conjunction with this announcement, the company also launched a new Fan Rewards program, offering members benefits such as fan experiences, discounts, sweepstakes and exclusive Funko merchandise. The program will continue to evolve, offering members a plethora of ways to earn points for benefits by interacting with content, connecting on socials, and being part of the collecting community.
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ABOUT FUNKO
Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko). Loungefly™ and Stitch Shoppe™ are registered trademarks of Funko, LLC.
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